Digital branding and style

Design your website, product or service, so that it has a distinctly NSW Government look and feel, and one that gives customers a consistent user experience. 

 

Minimum you need to do

When to do it 

  • When reskinning your existing website for a consistent, distinctly NSW look and feel  
  • To build a new website from scratch 
  • To create a rapid prototype to test an idea for a new digital product.                 

Who’s responsible? 

  • Service designers 
  • Product owners 
  • Developers 
  • Designers 
  • Anyone in your team who creates content for the public.  
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