Content design

Content designers create patterns of content to guide the user and help them achieve their goal.

They work to:

  • champion the user experience
  • align with subject matter experts
  • design and iterate with multidisciplinary team members
  • promote simplicity and plain language.

Ways of working

Start with the problem you need to resolve for your users.

Core skills

You may have come from a variety of backgrounds.

Using artefacts

A method to visualise, experiment and progress your content design.

Content design for transactions

Your task is to get the user from A to B in the transaction.