User research methods
To build a service that works, you need to understand users from their point of view. This avoids designing based on assumptions that are biased by your own perspectives.
Conduct user research with a wide range of people to get a clear picture of what they're trying to do when they use your service.
Explore the below user research methods to know when and how to research.
Understanding user needs
Know what your users need and want from your product or service
Conducting user interviews
Learn how to gather actionable insights from your audience
Empathy mapping
Gain deeper understanding of your user
Persona creation
Articulate who the customer is, how the problem effects them and their needs.
Customer journey mapping
Visualise when, how and why a user interacts with your system and product
Analysing insights
Organise your findings to elicit clear and actionable insights
Sharing your findings
Showcase your findings to the product team
Usability testing
Test the functionality of your service