Human-Centred Design

Human-centred design places people at the heart of a product or service. It is a design process that begins with the end-customer in mind. This way, we can build solutions and services directly around our users’ needs.

The purpose of human-centred design is to:

  • Use empathy as a design tool
  • Build in fast iterations
  • Use customer feedback to refine services
  • Create positive user-experiences with every interaction

We can view the human-centred design process as a double diamond structure made up of key phases: