Consistent NSW branding
Use approved styles, layouts and components so every email feels official and familiar.
Accessible by default
Build emails that are easier to read, navigate and use across devices and email clients.
Faster email creation
Start with reusable templates and components instead of designing each email from scratch.
Easier team collaboration
Give designers, developers and content teams a shared toolkit for creating and maintaining emails.
Styles
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Templates
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Layout
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Components
Reusable email parts such as buttons, links, images and logo treatments. Each example is coded for email client quirks, follows NSW tokens, and is designed to be copied into templates with accessible labelling and sensible defaults.
Accessible call-to-action buttons with clear labels, ample hit areas and strong contrast.
Simple horizontal rules to separate content and improve scannability.
Patterns for sizing, alt text and placement so images work across clients and devices.
Readable, recognisable link styles and guidance for meaningful link text.
Brand-compliant logo usage for headers and footers with correct size and spacing.
Consistent social icon rows with accessible labels and sensible placement.
A utility component for adding reliable vertical space between sections.
Blocks
Access a library of brand-aligned components – from headers to hero banners – that help teams create brand compliant emails faster and more consistently.
A styled quote with optional citation to highlight testimonials or statements.
A focused section pairing concise copy with a primary action button.
A highlighted box for important notes, warnings or reminders.
A compact container for an image, title, text, and an optional action.
Text-first sections with prominent headings, section labels and simple styling.
A short list of features or benefits, designed for quick scanning.
Standardised footers with agency identity, contact details and required links.
Grid patterns for multiple images with guidance on alt text and stacking.
Slim bands for section titles, alerts or labels that aid hierarchy.
Top-of-email patterns combining logo, title and optional intro text.
Prominent intros with headline, supporting copy and a clear action.
Email-friendly ways to share data or charts, with accessible alternatives.
Readable ordered and unordered lists with sensible spacing and link styles.
Footer-friendly social link layouts that support ongoing engagement.
Statement sections for acknowledgement of country, inclusivity, privacy and disclaimers.
Accessible table styles for simple tabular data that fits standard email widths.
Getting started
This guide helps you start building NSW Government emails with confidence. It gives you a clear path from setup to first template, so you do not have to work out the technical steps from scratch.
Contributing
How to contribute improvements to documentation, examples and code samples. Outlines contribution guidelines, architecture notes and a roadmap so changes stay coherent and helpful for NSW teams.
