Learn how applying our agile delivery approach – no matter where you work in public service – results in better services for all of NSW.
Changing how we design services
A service is any activity that helps someone complete a task. With that in mind, all public servants – whether they work in digital, communications, policy or operations – are involved in designing services.
Services are groups of transactions, activities or information that work together. They might take place online or offline.
Government services often require people to go through the service in the way that government designs it, and often this design is not simple or easy to follow.
A service may need smaller products to meet user needs. If these products are delivered by different parts of government that are working in different ways it can make it harder for the user to do what they need to do.
This is why we need to design together to deliver the whole experience.
The delivery process
Following the service design process will help your team build services that solve a real customer need, based on evidence. Following the process from beginning to end will also help you meet the NSW Design Standard.
Phases of agile delivery
How the process helps
This process will help you design services that are:
- human-centred (engaging and learning from the people who will use the service throughout the process)
- evidence-based (based on data and user research, not opinions)
- iterative (continually building on past learning)
The service design process typically involves:
- exploring the problem and identifying issues through in-depth research
- narrowing in on key insights that will inform the design
- brainstorming several ways to solve the identified issues
- prototyping and testing potential design ideas to gauge their impact
- planning the features and capabilities the service needs to deliver
- iterating the solution and repeating the process
Following proven service design methods can help you meet the needs of users and the organisation while avoiding common project pitfalls.
Solve the right problems
Taking time to understand who uses a service and investigating underlying issues before building a solution helps you design a service that truly meets people’s needs as well as policy goals.
Testing potential solutions directly with users and capturing their feedback early in the design process ensures that a service is on the right track and will work well for the people who will eventually be using it.
Making small, iterative adjustments as you design and build a service ensures that good ideas are implemented properly the first time and avoids big, costly fixes later on.
This resource builds upon:
- guides published by the Ontario Public Service
- the Digital Transformation Agency's Service design and delivery process guide
- and the GOV.UK Service Manual.