Activity
Defining customer opportunities
This activity acts as the turning point from research into action.
Use for: Finding a direction based on research
When: You've finished researching
With: Project team and decision-makers
Resources include:
Activity guide
Picking a direction to take is possibly the most challenging point of any project. This activity uses evidence and co-design to efficiently align all team members and stakeholders on what an opportunity (and possible solution) might look like.
What’s it for
Moving from divergent to convergent thinking and working in the early phases of delivery, and updating the direction of a project when new evidence emerges.
What you’ll get
A succinct package that wraps up everything you'll need to justify and align on an approach to delivering your project outcome.
When to do it
At the end of the Discovery phase or when you are wanting to transition from research to build phases.
How it works
Before you start
- Complete your research into the problem space
- Synthesise research and identify your key findings and insights
- Build out a research wall
Step 1: Generate Opportunity statements
Step 2. Build out Opportunities
Step 3. Turning Opportunities in to solutions
What’s next
Once you’ve completed this activity:
- Share back your opportunities and evidence with stakeholder or the wider team using the Project update presentation
- Identify the best place to start using the Prioritise customer opportunities activity, which then forms both a program plan for your team and a first opportunity to start designing.
This activity was contributed by Hamish Stead, Digital Service team, Department of Customer Service